Mark Osborne explains why your customer matters more than your price. He covers pricing and packaging strategy, showing how the same product sold to different buyers creates vastly different outcomes for your business.
pricing and packaging is one of those really core fundamental things that is, you know, key to success, especially as companies really start to gain traction in the marketplace, but so often overlooked. But I'm sure you didn't sort of, you know, spring out of the womb with all this expertise. So why don't you tell us a little bit about sort of your journey of how you got to where you are today with Product Tranquility and what that path looked like?
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
