AEO isn't just a new SEO tactic for B2B brands. It's a fundamental shift in how buyers discover and buy from you. Treating it as a peripheral marketing channel misses the point: you need to rethink your entire strategy around it.
Most people in our space come from an SEO background and they're the logical first people who adopted the problem of AEO, GEO. You'll hear all sorts of different acronyms. They're all sort of saying the same thing, but we've done a lot of original research and we think it's actually a very different problem. And one that particularly for B2B brands is something that people need to treat as a much bigger disruption. It's not a new channel that's opened up, although it is that it can help you from that perspective. It's actually something that very fundamentally changes the way that your buyers discover your brand, engage with your brand, and ultimately, I think, will eventually will buy your products, which I think just completely changes the way that we need to approach it.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
