AI has frustrated marketers with false flags on Google My Business and Ads, but websites are becoming more valuable, not less. Search engines still need to crawl website content and combine it with signals from social media, reviews, and certifications like BBB to rank businesses.
And it's actually one we've gotten a lot, especially with the evolution since January of AI. I always use January as the landmark, not that it wasn't around before January, but if you could have seen the backend AI that we had to deal with on Google My Business and Google Ads flagging everything and false flagging everything because they started to incorporate AI, it was bad. And so I didn't have a whole lot of hope in AI then last year, but fast forward to January, the space has just been totally rocked. And so the interesting part though is that I think, and this isn't just our pitch, but I do believe that websites will actually become more valuable. The reason why I say that is because those engines still need to pull data in. They still need to crawl and rank from somewhere. Now, a lot of the AI engines though, like ChatGPT or Grok, they pull in outside resources like social media status, influence, engagement, brand building opportunities like the certifications from the BBB, from reviews. So they're pulling in a more holistic approach, you know, beyond the website.
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