AI personalization doesn't fix a bad offer. Response rates depend on what you're actually selling, not how well the email is written. This firm only works with companies that already have a working sales funnel and a product people want to buy.
People think that, you know, AI-based outbound is a silver bullet. It definitely isn't. The most important thing is your offer. What we've seen, you could email blast a random list with the best offer in the world, you're going to get a way better response rate than creating the most AI-personalized email mentioning you went to XYZ University. So we focus a lot on that, on the offer piece. And secondly, as you say, we actually only work with clients who have an established funnel in place. The way we see it is like driving traffic to a funnel that already works. If they don't have a funnel, they don't have a sales process in place, they don't have a good product, they don't know how to close leads, then we don't work with clients.
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