Baby boomer business owners are burnt out. They survived the 2007-2009 recession, found stability, then COVID hit with impossible choices like vaccine mandates that alienate whatever decision they make.
Chapters
Those are all driving factors. Since COVID there's been another real driving factor that didn't really occur much pre-COVID. And that is a lot of business owners, again, many are baby boomers. They had to survive or suffer through the steep recession. Mm-hmm. Kind of that '07 to '09 or '10 time period. And that was exhausting for them. They recovered from that. They had a great period of time. And then COVID hit. And they had, you know, all kinds of dynamic issues around that, you know, employee challenges. Do you require your employees to get COVID shots or not? You're going to make half of them unhappy one way or the other.