Mark Osborne explains why branding can't be rushed. He walks through a three-month process that starts with gathering ideas from all stakeholders, arguing that quick "brand in a day" approaches don't work.
But I know that when we have people come in, it is a very, like, it's a messy process to begin with. That's why our process is actually 3 months long. I know a lot of people are like, brand in a day, brand in a week, and that just doesn't work. Humans don't process that fast. We don't think that fast. Yes. So we start out with a month of just getting everything out on the table, everything from my brain, your brain, client's brain, everything.
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