Mark Osborne explains why business owners put off exit planning, comparing their avoidance to how people delay buying life insurance. He discusses how advisors can create urgency and get owners to prioritize what matters most.
We kind of talked a little bit about how, you know, some of these business owners sort of want to, you know, put it off. And, you know, in insurance they talk about no one wants to think about life insurance because they don't want to think about dying. And in exit planning, a lot of times people don't want to think about exit planning because they don't want to think about the business ending, partly because they love what they do and they're passionate about it. It's what gets them out of bed in the morning. Talk to us a little bit about how you work with some of these business owners to, you know, sort of create some prioritization, maybe some, you know, some urgency around it and some of those conversations that you have.
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