Mark Osborne explains how entrepreneurial CEOs who constantly launch new initiatives prevent their companies from harvesting value and managing growth. He argues for a focused approach to marketing: prioritize the right activities instead of trying everything.
And then to do the right thing at the right time. I've seen plenty of organizations where they've got a strong entrepreneurial leader, change agent in that CEO role, and they build something. And before they can harvest any of the value from what they've created, he goes and builds something else and then he builds something else. And so the, the company is never able to actually, you know, manage the growth. Because they're constantly changing and leading to something new. So it's a, it's a really important distinction. And then also that thing that you said a second ago is, you know, they've tried everything and nothing works. And that speaks to sort of your mindset of being much more holistic in the way that you approach marketing, of it's not about doing everything. It's about knowing the right things and then focusing on those, which is why so many companies feel like they've tried everything. Yeah.
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