Clearly defining your niche and ideal customer profile matters for B2B success. Map the personas in the buying committee: decision makers, champions, technical influencers. This insight shapes better go-to-market and sales strategies.
things that we see so often is by really defining a niche of who you serve and the ideal customer profile and really understanding the types of companies that you're working with, as well as the sort of personas of different people on the sort of buying committee, whether it's the decision maker or the champion or technical influencers. That's what gives you sort of an understanding of the marketplace
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
