Founders with deep expertise build better products and use personal networks to land early customers, but hit a revenue ceiling around $1 million or $10 million when their initial sales engine runs out of steam and can't reach beyond their existing network.
We see a lot of companies where, you know, a founder has an idea for a better mousetrap and they build that mousetrap and they know enough about the landscape because they've worked in it for a long time. They have enough, you know, sort of Rolodex that they can get to those initial customers, but then they oftentimes will hit sort of this revenue ceiling and it can be at different levels. It could be $1 million, it could be $10 million for different companies depending upon the size.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
