Mark Osborne explains why investors back companies with repeatable systems over those that got lucky. VCs and angels want to see proven processes for attracting prospects, accelerating sales, and keeping clients. A business built on luck can't scale.
It's a lot easier for, you know, VC or even angel funds to come into a company when they can really demonstrate that they've got systems. Right. So it's not just that they got lucky or they had a connection in an industry that led to one big client, but they actually have a system for attracting the right prospects, accelerating those best opportunities to the sales pipeline, activating clients to reduce churn, to activate sort of growth. And when they have that sort of written down in a really concrete way that they can demonstrate,
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