Mark Osborne explains why low-to-mid-market business owners need education on revenue systems, customer concentration, and what happens when a founder leaves. Most owners are too busy running the business to plan for these risks.
I saw the article that you recently posted about revenue systems and all of that. And I want to commend you because I think a lot of what will help all of this for these business owners is education. I think there's a lot of, we didn't even know customer concentration was an issue. We don't even know what that means. We never thought about the founder ever maybe involuntarily leaving, let alone voluntarily leaving. And so I think there's just so much education that needs to be done for low to mid-market companies because they're busy building their businesses. They're not thinking at that level because they're wearing a lot of hats, most of them, and it's their baby and they don't want to think about bad things happening to their baby. And so I think it starts with education, and I have big designs on being a part of that.
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