Michael E. Gerber's E-Myth tells founders to do everything themselves, but that's a trap. The speaker tried repainting his bathroom after YouTube tutorials, made a mess, and had to hire a pro anyway. Successful entrepreneurs delegate to experts instead.
So there's sort of 2 things there to unpack. The first is, and you've probably read Gerber's book, The E-Myth or The E-Myth Revisited, which, you know, there's this mythology around entrepreneurs that they have to be both the visionary and the execution person and, you know, work infinite numbers of hours and be an expert in everything. And it's really sort of an impossible sort of role to fill. Versus those that are able to bring in outside expertise. And I tell the story a lot of, you know, we decided to repaint a bathroom, you know, here in our house. And so I watched a bunch of videos on YouTube. I went out and bought all the right equipment to do it. I blocked off a whole weekend to repaint the bathroom, and I made a giant mess of it. And then I hired— had to hire an expert to come in and fix my mess.
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