Mark Osborne explains why owners should run their companies as if they could sell them anytime. A sale-ready mindset means clean financials, repeatable processes, and strong cash flow, which improves daily performance and lets you seize the right buyer when one appears, rather than being forced into a bad deal.
So you and I were chatting a little bit before and about the idea that is really sort of starting to catch on in a lot of kind of operations of business, which is the idea that a great way to run your business today is through the lens of selling it tomorrow, whether that sell date for tomorrow is, you know, 2 months or 2 years or 20 years from now. If you're sort of following the same principles that make your business ready for sale at any given time, that gives you the flexibility to evaluate if you wanted to sell your business once the right buyer came along versus not being ready when those key moments come. And I know from a finance lens, you've got
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
