Mark Osborne explains why service businesses like accounting firms are moving beyond one-time engagements toward offering software to clients. Adding SaaS or software-with-service models creates ongoing revenue and deeper client relationships instead of seasonal work.
Well, what I want to push out there instead, start with, well, what are they asking for? What can they pull from me? And then you also hit on something that we hadn't necessarily planned to talk about, but I think it's interesting and I wanted to get your perspective. We're seeing more and more service businesses that used to have these sort of tentpole engagements, and we'll stick with the accounting example. Used to be like they prepare your taxes for you, maybe quarterly, maybe annually. And then they'd go away and then they'd come back either the next quarter or the next year and say, hey, can I do your taxes again? But with the proliferation of software and the ease of using technology, those companies are now identifying ways to add ongoing value to their clients through software, software as a service maybe, or software with a service.
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