Mark Osborne explains why family business owners resist growth advice from consultants. Owners built their companies through hard work and feel defensive when told something is missing, like being told their baby is ugly. Consultants see value-building opportunities owners can't see from inside.
It's sometimes frustrating to us professionals and frustrating to business owners who are— I'll use the metaphor, the forest and the trees. We see the forest through the trees. They're living in the trees. Right. And they have difficulty seeing the forest. And so, what I mean by that in other terms is we see, because we can look at it from outside objectively and say, these are the things you need to do. That will really build value into your company. Wow. And, and what frustrates, I think, the business owner with consultants and professionals is, is they've built so much value into their business and they've worked so hard, and now we're, we're picking it apart and telling them that there's something that's missing that they didn't see. You know, that's like telling them their baby is ugly.
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