Mark Osborne explains why founders should handle sales themselves in the early stages. Getting the order right matters more than most startups think, and doing sales first sets up everything else that comes after.
There's the right progression and the wrong progression too. So I think maybe, maybe I'll focus on the right. I think by the wrong, I just mean doing things in the wrong order or doing things with the wrong emphasis. What I— so I'm a, I'm a big fan of founder-led sales. I think founder-led sales is incredibly crucial, and I think it's probably the best starting point for any kind of organization.
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