Mark Osborne explains why fractional consulting beats one-time projects. Traditional consulting delivers a plan and leaves; fractional work keeps you involved through execution, adapting strategy as things change instead of handing off a static binder.
In my experience, one of the reasons why I went from like those project-related or project-based consulting roles to more of a fractional, like a relationship engagement is, you know, creating the proverbial 3-ring binder strategic plan and handing it off to them and knowing that, you know, nothing's going to happen. And so when people come to me and say, hey, I was like, I'll do those things if I come along for the ride. Yeah. I want to absolutely make sure that the plan that we make Is, is executed. And if it needs to be changed, let's change it. But let's, let's move forward and don't do something just to check a box. That doesn't help anybody. Well, and also there's
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