Silicon Valley engineers and rural trucking companies speak different languages. Engineers pitch features and innovation; truckers want to know what it does and why it costs that much. Without someone translating between them, great technology gets rejected by the people who need it most.
a group of Stanford technologists with engineering degrees who have spent the last 20 years in Silicon Valley building things in the technology space versus a more rural blue-collar trucking company who's trying to understand what is this software really gonna do for me and why would it be worth it? There's a real disconnect there without someone like you to make that translation.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
