Mark Osborne explains why hiring a salesperson or agency often fails to break through a revenue plateau. Companies assume a new hire can replicate the CEO's success, but without the right expertise or fresh perspective, growth stalls. Agencies frequently send the wrong message to the wrong people.
see so many companies that, you know, they, they have the thing of, you know, they hit this revenue ceiling and, and their first thing is, well, let's just hire a salesperson and, and be exactly like the CEO and we'll double our revenues. That never really works. Or then they, you know, hire an agency that convinces them to spend some money, but they say the wrong things or to the wrong people. And so that doesn't really pay off.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
