Mark Osborne explains why small companies that wait until crisis to hire a marketer set that person up to fail. They bring someone in without the budget or runway to actually execute, then blame the marketer when nothing changes.
I think part of the challenge for a lot of the smaller companies is they, they decide to go down the get a marketing guy route when it's the 11th hour and they've had a bad couple of quarters. So then they don't have the resources to actually execute on any of those things. And so then that person kind of gets burned because they, they came in and aren't able to do the work that they know can be effective because they don't have the resources to actually do it right.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
