Mark Osborne explains why business owners need forward-looking financial projections, not just historical analysis. Advisers add real value by helping entrepreneurs think prospectively about their finances instead of relying only on what happened in the past.
So, you said something in there that I think is really worth kind of digging into, and that's this idea of, you know, you have the opportunity to add a lot more value to businesses by focusing on forward-looking rather than backwards-looking. And I know a lot of folks, when they think about, you know, sort of their financials, it's about, let's get our historical books in order. Let's see how we did. Historically, but you have a very different, you know, sort of perspective on that. And a lot of the value that you bring to companies is around, you know, that difference between backwards-looking books to forwards-looking projections. Tell us a little more about, about that and how business owners, entrepreneurs should be thinking about their financials from those 2 different lenses.
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