Mark Osborne argues that a strong brand needs a clear value proposition and resonant content, not just a polished logo or color scheme. Looking good matters less than what you actually say and why people should care.
It's not about your logo. No one cares about your logo. It's not about colors. And there are all these design firms out there that go, okay, we will develop your color scheme. Use any colors you want. That's not the point. What's important is, is the value proposition going to resonate with your target audience? Does it demonstrate that you're different? It's about content. It's not about all these other things. Obviously, We're a professional marketing and design company, and what we do looks great, right? It'll look great.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
