CFOs and valuation experts explain why a company with smaller, durable revenue often trades higher than one with bigger but fragile sales. Revenue quality matters more than size when determining what a business is actually worth.
That's right. And so, I've had really interesting conversations with CFOs and valuation experts and folks that are doing quality of earnings. And interestingly enough, a business with really undurable or fragile revenue that has a higher top-line revenue number is actually worth a lot less than a business that might have lower top-line revenue,
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
