Mark Osborne explains why marketing tactics alone won't grow your business. Real competitive advantage comes from integrating your systems, processes, and operations. He works with firms that tried conventional marketing and failed, finding the problem was never the ads.
And so that's how I got the breadth of the experience of how an entire business is connected. And if a company is only focused on pretty colors of a brand or a Google ad campaign, they're missing the mark. Yeah. And it's really about how a company is integrated and how their systems and processes and operations are built out that make the difference, not from a marketing perspective, but from an overall business growth perspective. And so over the years, that's how my business has evolved. And, and I've gone into companies typically because they feel like they've worked with everybody and no one's able to generate results. They've tried everything and nothing works.
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