Most of the 32 million small-business owners in the US aim for roughly the same income target: $25,000 a month, or $250-300k annually. The speaker calls this the "Deca Millionaire" framework and uses it to explain why entrepreneurs converge on this number.
So before I go through the framework, we gotta lay the foundation properly. And the, why do I use the term the Deca Millionaire? Well, currently in the United States, there's roughly about 32 million small business owners here in the United States at this point. If we, if we stretch it across the audience, I'm sure you may have other state, other countries around the world like Australia. There could be, you know, hundreds of millions of business owners in the, in the small business community. Small business being they have less than about $5 to $10 million in EBITDA, depending on which study you wanna read out there. Right. Less than 500 employees is what the SBA, the Small Business Association, would say. So here in the United States, we have 32, 33 million small business owners who have employees who are striving to reach the mean. The data shows that we as business owners, we want to achieve as a species roughly about $25,000 a month in income. So let's just round that off. Let's say it's about $250,000 in income, a little bit between $250,000 to $300,000 depending on what study you read.
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