Nearshoring works because you're in the same time zone for real-time problem-solving and share cultural references. Unlike offshore outsourcing to places like the Philippines, nearshoring partners watch the same Netflix shows and speak American English, reducing misunderstandings and communication friction.
But why I like Nearshoren, it's really that same time zone and then all the things we just talked about, overcoming adversity, flexibility, adaptability, problem solving, critical thinking. And they've got the US-style English, which is something that I really appreciate. If you tell somebody to take a hike, they're not grabbing their backpack and, you know, trail. Right. They watch a lot of the same Netflix shows we do. They watch it in English. They're fascinated by American pop culture, movies, you know, all this stuff. Where in my experience, and maybe this is just me, when I call United Airlines and I know I'm connected to, say, someone in the Philippines,
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
