Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

Why Niching Down Makes You More Valuable

26 Oct 2025 · 1 min

Watch on YouTube

0:51

This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "Why Niching Down Makes You More Valuable" (published October 26, 2025). The excerpt is a single-speaker, instructional segment advising service providers to niche by company size to deepen expertise and increase market value, and emphasizing that as companies grow they must evolve the advisors they use (“what got you here won’t get you there”). The speaker is not identified in the excerpt.

Chapters

important points that I want to highlight for our audience. And the first is, you know, if you are a provider, choose niching down to, well, we service people around a certain size, gives you the opportunity to really deepen that expertise. Although you could do the things that the million-dollar companies care about and you could do the things that the $10 million companies care about, by trying to do both, you're going to be distracted at either. Versus if you're very specific on what you do, then you really become much more valuable to the marketplace. And then that other really sort of interesting takeaway is that as companies grow, it's very important that they evolve and evolve the advisors that they use because I guess the old phrase, what got you here won't get you there, definitely pays or bears out.