An entrepreneur with 20 years of experience argues that businesses must constantly reinvent themselves to stay competitive as markets shift and AI changes the game. He emphasizes iterating systems, nurturing warm leads, and retaining accounts over chasing new ones.
I think even touching back to your first comment, which is constantly reinventing yourself, I think that's one thing that I will underscore as an entrepreneur of 20 years is the importance of doing that, not hanging your hat on one thing. And a system is one thing, innovation is another. So as you continue to innovate, and like I said, we, through those 20 years, we probably went through 3 or 4 different iterations as we saw competition come in, as, you know, markets change, even with the most recent advent of AI coming in and how that changes the dynamic. So you're spot on there. And then the key is, is to really perfect a way that whatever you do to find a way to cultivate warm leads. So as we chat, I'd love to chat about that. But also once you get those accounts, talk a bit about retaining those accounts and the importance for doing it.
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