Salesforce created the CRM category, but riding their coattails won't make you a leader. You need your own distinct point of view and messaging to stand out from the market leader.
So Salesforce is out there convincing everyone in the world that you need a customer relationship management platform. And then these other companies can kind of ride those coattails, but they'll never become sort of a category leader until they start to have their own sort of point of view and their own messaging around that.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
