Many founders can talk sales growth but stumble explaining operating cash flow and EBITDA to investors. Understanding what investors actually scrutinize helps you shape your financial story to raise money more effectively.
the product services kind of business history. They may not exactly be aware of how to present the company's financials, you know, in a clear way. They may know how to talk about sales growth and things like that, but getting into certain concepts like operating cash flow or EBITDA, they may have less familiarity. So I think one, just being mindful of what is an investor going to be looking at. So
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
