Brands want ChatGPT to cite them, but first ask why it should. A study of 90,000 HR-tech articles found most are optimized but not distinctive. The gap: a clear, evidence-backed point of view separates the cited from the rest.
People always come to me and ask like, how do we get cited by ChatGPT? And the easy way to push back is why should they cite you? And very few brands, you'd be surprised how few brands can answer that question, right? What is your unique point of view? And then how do you back that up with evidence? We just did a big study. We analyzed using our AI 90,000 pieces of content across the HR tech space because it's just a really interesting exercise and you can see how everything's evolved. And we use AI agents to score it across 30 different attributes. The best chart that was in that was one which shows optimization and differentiation across all of that content.
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