Clean financial records and precise marketing attribution are what make buyers actually want your business. Work with a CPA to keep books organized, especially since most larger M&A deals involve financing. Tangled numbers kill deals during due diligence.
I mean, I don't know what your marketing attribution is like in your business, but if it's anything like ours, you're able to be that precise about what worked and what didn't. I mean, it's tricky. Right. And then, you know, I think like building off the back of that as well is making sure that the financials are really, really solid. And by solid, I just mean like well-documented. You know, do you have a CPA that's like kind of doing the books for you and stuff like that, particularly now? I mean, financing is obviously always a part of M&A, But again, as with the kind of slightly less availability of cash now versus a few years ago, I mean, a good chunk of particularly our larger deals are going to involve financing of some sort. And so just having like the numbers completely buttoned up, it just, you know, it's just, it's the worst thing in the world when a buyer is having to like pull apart different numbers and it's like, oh yeah, actually this relates to my other business or stuff like that. It's just like, it's a nightmare.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
