Strategy means deciding what not to do. A consultant builds different marketing and sales systems for two client types: companies scaling from $1M to $100M, and those preparing for an exit or recapitalization within five years. The operational context determines everything.
Yeah, and I love that framing of you can't just keep saying and, you have to start to say or. And the phrase that I've used oftentimes is, you know, strategy is what you choose not to do. Because if you just sort of keep adding things on, there's no strategy there. It's just, you know, yes and, yes and. And you talked about something interesting, which I'm curious about. So in our practice, we work with companies both, you know, scaling from, you know, $1 to $100 million, as well as companies that are preparing for an exit or a recapitalization, some sort of transition within the next 5 years. One of the things that we've noticed is that we actually approach the marketing and sales systems that we build and deploy very differently based on those 2 different contexts that they're operating in. And there's a lot of different reasons for that. But I'm curious from an operations side, what are some of those different contexts that you see companies, you know, going towards based on
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