Mark Osborne explains why hiring individual salespeople fails to scale a business. He tried offshore calling teams and standalone tools, but only succeeded when he integrated lead-identification, LinkedIn automation, and email into one system, which eventually led to his company's acquisition.
Learned a lot. I learned less to just say, I'm going to hire a guy and expect him to do everything to where it's got to be, you got to create this system. So then I tried other things like, hey, let's use an offshore team to go make a bunch of phone calls and schedule meetings. Didn't work. Let's try to rely exclusively on some of these online tools to do outreach and Moderate success, but I think in the end what I found is is you have to blend multiple components to your system in order for it to work. And finally, last year, which I think helped really propel and and you know get get us acquired, was finding a system that that brought together the best of you know lead identification tools, LinkedIn automation tools, email automation tools.
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