Technical founders can sell to technical customers because they speak the same language and answer detailed questions themselves. But they often lack sales experience and don't understand deal dynamics, which puts them at a disadvantage.
So I'll start from that. As a technical founder or technical person, you have an advantage that especially if you're selling to other technical people, you can speak their language. You don't, you're not the high-level salesperson that whenever a question gets tricky, you have to call or revert back. You're gonna do, you combine both The commercial aspect and the deep dive technical aspect. And it's, from my understanding, it's easier to go from the technical to commercial understanding than do the vice versa. So you might be a great salesperson, but it will take some time to understand how chemistry works. Yes. So this is also a disadvantage because you don't have much experience selling and commercializing and to understand the dynamics of deals, the flow of information.
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