Mark Osborne explains why his team built Hyperdrive WP on WordPress and the Genesis framework for SEO. They ditched page builders for native WordPress blocks, giving clients a lightweight way to edit their own pages without the bloat.
Chapters
So Hyperdrive WP was really spawned from, you know, my developer and I getting together saying, okay, early on we need a website framework that can actually rank, right? There's a ton out there and we've all heard of them. There's builders on WordPress, there's themers on WordPress, there's Squarespace, Wix, there's custom frameworks, and there's pros and cons of everything. And so for us, we've always, especially with our partners, you know, the ones that entrust us to grow their business month to month and year to year, we had to build the best. And so what we did was WordPress, the Genesis framework was always a favorite of ours and how it reported from an SEO standpoint to Google. And so we stripped out the spine of that framework early on as we were kind of testing out some things and quickly found out, especially with the evolution of WordPress, that we were able just to go straight native blocks. We still spent a considerable amount of time, you know, building in on the backend a page builder experience without the page builder bloat because clients, you know, wanted to go in and log changes on their own.