A company claims to help food brands innovate, but what it actually does is return ingredient lists and processing steps. You submit a request like "make plant-based ice cream" and get back exact formulations with weights and instructions.
I'll tell you what the company does in simple language, and then I'll tell you from day to day what I do, because these are not 100% aligned. So the company is helping food and beverage companies like brands, CPGs, service operators create new products, new recipes, or optimize existing ones. So you can say, I want to create a new plant-based ice cream, or I want to create a normal ice cream, but a conventional ice cream, but I want to replace sucrose, sugar with another ingredient. So it's a platform where food product developers, food and beverage companies that create any kind of food, they can put the request and the platform will give them the ingredients, their weights, and the processes.
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