Mark Osborne warns that relying only on referrals and word-of-mouth for leads doesn't last. The initial momentum from friends dries up faster than expected, so you need more proactive strategies to keep the pipeline full.
And you, uh, you kind of, uh, my first suggestion, my, my first comment would be, you just said it a second ago, was kind of the word of mouth. And that's kind of relying too much on referrals or word of mouth instead of proactively generating leads where there's got— you've got some sort of a momentum of excitement that, you know, when you first start out and, you know, 2 friends and they know 2 friends and, you know, they kind of tell each other and, you know, it's like, wow, this is like You know, let's say shooting fish in a barrel or whatever they say, right? But that kind of dries up and actually quicker than one might imagine.
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