Mark Osborne explains why founders need written marketing plans. Companies with documented plans achieve 200% greater results than those without, according to Harvard Business Review research. The quality of the plan matters less than the act of writing it down.
I read an interesting quote from Harvard Business Review that says that companies with a written marketing plan— I love that you talked about writing it down, not don't just let it— I got a plan. Is it written down? And what the Harvard Business Review saw was a company with a written marketing plan experienced 200% greater results than a company without a written marketing plan. Regardless of the quality of that marketing plan. So literally just writing it down is a huge break. And so many times we work with founders at fast-moving companies that are like, again, you know, what's the point of planning? Well, I don't have time to write it down. And I oftentimes say you don't have time not to, because what it's going to cost you to not have it
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