A company with sales can still be worthless if its branding and go-to-market strategy don't create sustainable revenue. Quality-of-earnings reviews show how actual financials diverge from accounting standards, revealing whether growth is real or fragile.
And I think that's what I really love about what you do is, is just that kind of like that, that thought around the branding and the go-to-market strategy and how that drives revenue, which is what drives financials, right? Financials are only, only as good as the kind of revenue stream that, that creates and justifies them. It's really important and we kind of categorize that under scale. Yeah. So as we think about the scalability of a company, that includes like the revenue systems and the product and the go-to-market strategy. Is that like, is that sufficient to get them there? Yeah, I think that I totally agree. I'm seeing quality of earnings reviews, which are historically like accounting heavy, right? They're kind of like an accounting, like a, like a how does this deviate from GAAP, right? Like how the current financials deviate from GAAP was kind of a heavy part of it.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
