Mark Osborne explores why businesses lose touch with their customers and what the single biggest mistake is that erodes market relevance. He offers concrete methods to rebuild that connection and diagnose where disconnection happens.
So as you work with companies on, you know, kind of trying to solve this problem and to create this connection to the marketplace instead of the disconnect, are there some ways that, you know, what are some easy ways that companies can come in or sort of the flip side of that coin? What's the biggest mistake that you see companies making as they're like, you know, everything's kind of not working as well as it once was. We're not quite as connected to our marketplace as we once were. You know, what are the mistakes that you see them making?
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