Mark Osborne explains why high sales don't guarantee a buyer. Profitability and repeatable systems matter more. A business where the founder is irreplaceable is just a job, not something anyone wants to buy.
We hear business owners all the time talking about, you know, the level of sales that they have, the level of growth that they have, but does it really translate to profitability? Does it really translate to a system like you mentioned, right? Yeah. Because a business without a system is not worth anything. So if you're the main— and sometimes I hear business owners say with such pride, like, no one can do it better than me, or if I wasn't here, this business wouldn't survive. It's not a business. Right. It's a job, sometimes a high-paying job, sometimes not, but it's just a job and it's not saleable. Today's buyers, they wanna see a business that has profitability, sustainability, consistent growth. Doesn't have to be wild growth, just consistent growth, right? Something that looks normal for the industry and the ability for the business to continue on without the founder being there. Without that, you don't have anything to sell.
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