Mark Osborne says investors have secret metrics and exit targets they use to judge your startup, but rarely tell you what they are. Founders should push investors to surface these hidden expectations so your updates actually address what they're measuring.
They maybe never shared the value creation plan or the exit targets. Like, what's the base? Like, your investor has a base case set of metrics that they expect you to meet. Right. And they may never have shared that with you, but it exists and you're being judged against, like, you're being scored against it. And so the first couple of chapters of the book is like, how do you have this relationship with the investor where they are also part of the team and you can surface and bring in this kind of intelligence?
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
