Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

Why Your Marketing Falls Flat (And How to Fix It)

11 May 2026 · 1 min

Watch on YouTube

0:54

This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "Why Your Marketing Falls Flat (And How to Fix It)" (posted 2026-05-11). The excerpt is from a discussion/presentation about marketing strategy: the speaker criticizes one-size-fits-all outreach, advocates strategic segmentation, tailored messaging and storytelling, and notes that while more creative, targeted approaches can cost more, constraints often spark creativity. The speaker is not named in the excerpt; the clip appears to be part of an interview or panel-style conversation on marketing.

Chapters

And who knows the difference between them? And we don't have— we're not going to take the time to figure it out. And so we're just to everyone. Whereas if they strategically thought through their approach to the marketplace, those 10, they could afford to do something different with, and they could really understand the value that it has. And then also the strategic storytelling, as you mentioned before, of what's the thing that I could send them that would resonate with them but also be relevant to me. And again, it comes back to they just don't have the strategy that underpins it, which is why so much marketing, you know, kind of falls flat. Yeah. And the other thing that I find is, you know, although it is more expensive than sending, you know, clicking yes on send another email, I find that, you know, creativity comes from those constraints.