Mark Osborne explains why better SaaS products fail to sell: founders speak engineering, not the language of CEOs and CMOs. He bridges technical teams and end-user culture to fix adoption across industries like trucking and healthcare.
are brilliant technology founders who have created this company, and they focus on the engineering aspects, but they don't really speak the language of the end user, the CEO, the CMO, the individuals that are going to make the decision to buy the software or buy the product. And so what we do is we act as a bridge builder between not only the tech language, but the tech culture. We really understand and learn about the culture of the target audience. And with SaaS particularly, there's many niches that you're targeting, right? One of our clients, it's trucking software, okay, for trucking companies. Another is healthcare software. It's all different kinds of software.
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