Mark Osborne explains why OKRs like "sell $100 million" fail: you can't control whether customers sign contracts. Focus instead on the internal behaviors and activities you can control. EOS tracks the metrics that matter.
You can't always control the results because like if your OKR is, you know, sell $100 million, you can't really control other people signing. You can control the behaviors and the activities that get you there. And as you say, EOS does a good job of capturing metrics.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
