Most entrepreneurs trap their wealth in their business, treating it like a cash machine instead of an asset. You have an edge over stock market investors because you understand your company better. Reinvest in it, build its value, and you'll own something worth far more than the cash it spits out.
Well, there's so much there to unpack, but on that last point, on that last point, like most entrepreneurs and business owners, they sort of see the option of, well, I could invest in the stock market. Well, I'll get some return, but I'm really investing in someone else and their ability to run their business. Or I could take that same money and put it into my business where I have more control, and I think I'm generally smarter than most other people. And so that's why the sort of the value that's tied up in the business is so often such a big slice of an entrepreneur's overall worth. And you talked earlier about something that I think is really important, which is the idea of thinking about business as, you know, let's drive revenue and cash flow versus let's think of it as an asset.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
