Your customers know what makes you different better than you do. Stop asking satisfaction scores and have real conversations instead. They'll tell you capabilities you didn't know you had.
It's so often overlooked, the value of, you know, talking to your customers and not just, are you happy on a scale of 1 to 10? You know, that sort of standard customer satisfaction, but really taking the time to create the space where customers can give you that valuable insight that can lead to a strategic direction for the company. And I always, you know, sort of advocate that marketing plays a really strategic role in a business when it's done well, because it is that sort of nexus point with the customer where you can learn things like, wow, they really value this about us that we haven't been leaning into. And it can uncover things like deeper capabilities that you have or capabilities that you think are sort of ancillary or not really part of your core value proposition, but that actually open new markets up for you.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
