Mark Osborne explains why most companies struggle not with past financials but with forecasting the future. Accurate historical records matter, but forward-looking projections are what let owners and management actually plan and sleep at night.
So, I don't want to belittle the concept of having good, accurate historical financials. And Marc, you'd be surprised at how many companies we see that you think it's common nature for businesses to have a good handle on their financials. And I'm shocked at the percentage of companies that we run into that don't even have their financials up to date, you know, or there are issues with them. Right. So, I do want to caveat by saying that And that's, you know, it's still really important. But if you want to be next level as a business owner or a management team, you need to be looking at the future and what that looks like financially and operationally. So, that's where good solid financial projections based on your operations are so critical to running the business and giving business owners peace of mind.
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